You can’t have an ecommerce store without an ecommerce website. That’s the ‘e’ part of ecommerce after all.
Although the ecommerce industry is a low-barrier to entry, developing an ecommerce website is still quite difficult and challenging.
If you don’t do it right, then your website might not be scalable or provide a positive user experience to your potential customers. Both of these can affect the growth of your ecommerce business.
That’s why this article is here to help you know which features your ecommerce website needs to have to succeed after you develop it. Let’s start.
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How someone navigates themselves through your ecommerce website is one of the more essential aspects of your website.
Since it’s one of the first things your potential customers do on your site, it’s your responsibility to make it easy to use, and to ensure that it’s visible at all times.
The first step in creating user-friendly navigation is with the user themselves. Therefore, you need to do audience research to know users’ needs and wants and what they are first looking for when they get to an ecommerce website. This step will help you decide what should be in your navigation bar.
A website with user-friendly navigation won’t incite a potential customer to leave out of frustration because they can’t find what they need in your ecommerce store when they try to look for it.
2. Product Pages With Quality Photos
The product photos in your product pages are one of the elements that can entice a potential customer into buying. Thus, you should invest in high-quality photos and well-written descriptions for your products to upload to your product pages. Otherwise, what else would the content of your website’s shop be that gets customers and sales anyway?
There are two main reasons your ecommerce website needs to have product pages with quality photos. First reason, it will help you increase your conversion rate. Second reason, it is an excellent way to showcase your brand and product.
When you have poor-quality photos of your products, it won’t matter how good it actually is. Potential customers will judge it to be not great and won’t feel like buying from you because of the photos.
This effect is the reason why product photography is an integral part of your investment into your ecommerce website.
3. Mobile-Friendly or Responsive Website
Responsive websites are the future of ecommerce. Since more and more people every year access the Internet through their phones, it would be a mistake for your ecommerce website not to have the ability to accommodate mobile users.
Ecommerce website owners know that responsive websites will help them reach out to more customers. That’s because a mobile-responsive site is going to inherently be a better website experience for mobile users, so you’re tapping into that market well.
If you don’t know, a mobile-responsive website is a website that automatically adjusts its layout to fit the width of the device that your visitors view it on.
Without that ability, your website can be down right difficult and confusing to use for anyone other than desktop users.
4. Responsive Website Design
Responsive websites look good on any device. The Internet is accessible from a number of devices so you want to take the time to do tests on your site so that potential customers can access it well even on their preferred devices.
There are different ways to achieve a responsive website design. For example, you should pay attention to font sizes, image sizes, as well as borders or padding between each element of your web design.
When your ecommerce website adapts seamlessly to the screen size of your web visitor, then they will want to stay longer on it. The longer they stay there, the likelier it is for them to convert, a.k.a. buy your products.
5. Multiple Payment Options
When it comes to ecommerce, your website should have multiple payment options. The reasoning is the same as to why you want a responsive website. You want multiple payment options to accommodate the needs of your customers as much as possible.
With more payment channels, you can get a higher conversion rate because there isn’t an added obstacle to them when they’re finally at the purchasing stage.
Also, when you offer different payment methods, customers will feel more comfortable shopping on your site and they won’t leave it without buying anything just because of the hassle.
With the increasing use of digital payments, it makes no sense for ecommerce websites not to have more than one payment option. After all, it’s another way to create a seamless shopping experience for their customers.
6. Product and Customer Reviews
There’s a good reason why ecommerce websites leave customer reviews up all the time. When other customers see previous customers’ reviews on your ecommerce site, it automatically creates a positive brand image, can increase sales, and may even improve the overall customer experience.
Product reviews are also crucial for ecommerce websites. According to Sytian Production web developer Philippines, they help build trust with the customers, leading to increased sales and better customer experience.
If you confidently show your customer reviews, it communicates confidence in your products which increases the credibility of your brand
Also, it helps in building trust with your customers since they will trust other customers’ experience with their reviews.
Since the customer reviews provide an unbiased perspective of your customer service and product quality, many potential customers use it as a tool to persuade them whether a product is worth buying or not.
7. Live Chat Feature
Chat is a powerful tool that can be useful for you to build relationships with your customers. It also helps you reduce the cost of customer support, which can be very expensive in some cases.
Live chat features are becoming more popular in ecommerce websites because it is a powerful tool that helps you build relationships with your customers and reduces the cost of customer support.
8. Multiple Security Features
The ecommerce industry is constantly growing and evolving, which means that the security features on websites need to develop with it.
There are a few key security features that you should have on your ecommerce website to protect your customers. These include:
● A secure checkout process
● A secure login process
● Secure payment methods
These features can help your ecommerce website hit the ground running once you open it up for potential customers. Therefore, make sure that you plan out your website well to ensure a positive customer experience and a higher return on your investment overall.