Are you looking to launch a website of yours in the market that would rank significantly higher than the other competitive websites on the search engine? But the problem you might be facing could be having a lack of knowledge to oversee the process. To get your website ranked higher on the search engine, the essential thing you need to do is incorporate proper SEO techniques.
Many different SEO practices could help your website gain more clicks than other competitive sites. However, choosing the right set of SEO practices and the ones you need to avoid is paramount. Hence, if you don’t know what could be best and worst for your website, we have mentioned both here in this article to help you gain explicit knowledge of it.
5 Best SEO Practices
Table of Contents
- 5 Best SEO Practices
- 2. Making Attractive Title Tags and Compelling Meta Description
- 4 Worst SEO Practices
- Author Bio
For the first part of the article, let us look at the best SEO practices that your website could follow to rank higher:
1. Aligning the Content with Search Results
One of the most beneficial SEO practices is ensuring your website’s content is aligned with the search queries. Including all necessary keywords that show the content available on your website is one of the basic formulas.
Try not to include long-tail keywords or keywords that are not right for your website. Any professional SEO services company ensures that all the keywords are equally optimized and perfectly aligned to the web search results.
2. Making Attractive Title Tags and Compelling Meta Description
The title and meta description are the two most important things that rank any website higher than the others. If you think from a user perspective, the titles are the first thing that convinces us to click on the website. Then, the meta description, which in short, helps you understand what the website is offering to the users. Hence, choosing a professional SEO company that would make an engaging title tag and a brief and compelling description could help you land more users on the website.
3. Optimizing the Images
The images on any website significantly enhance the experience of users coming to your website. Selecting the right set of images, optimizing, and posting them on the website through a professional SEO company can help you avoid the extra cost of editing them. Images can give a massive boost to the website’s overall ranking.
4. Make Your Website User-Friendly and Engaging
Including the right set of keywords and providing good content on your website would not be the only thing driving the website’s popularity. The web will also check if the users are getting a fantastic experience while surfing the website.
Using proper subheads and not writing long-tail paragraphs helps the users read efficiently. Like this, try to choose a suitable background design that would not cloak the website’s content.
5. Optimizing the Page Speed
When a user clicks on a website, seeing that the content takes a long time to load might lead to frustration. After launching your website, keep looking closely at its speed. And keep optimizing the page speed according to the requirements for giving users an ideal and smooth experience. Try to use different websites available on the internet to check your website’s page speed quickly.
4 Worst SEO Practices
Now, for the second part of the article, let us look at some of the worst SEO practices you need to avoid using on your website.
1. Computer-Generated Content
One of the worst possible SEO practices you could choose to implement on your website would be generating content through a computer or robot. You might have thought many different websites are available on the internet, which helps curate content for your website and saves time.
However, if you want your website to do well, try to be authentic and develop the content independently.
2. Including Links from Bad Websites
You might have decided to post or share a link to another website on your page. However, after getting some user reviews or checking it yourself, you might have found out it is showing an alert for spam.
It is because the search crawlers on the web check the links and see if the content on your website matches the shared link. The links from bad websites or irrelevant websites could hurt the ranking of your website against others.
3. Copying Your Content
Many websites choose to copy the content from their pages to save some valuable time. You might wonder what the harm of duplicating your content would be as long as they are yours. However, the internet cares about it a lot.
Suppose the web finds out that the content posted on your website is not unique and is the same thing repeated on different pages. Then, it would automatically make your website rank lower than others.
4. Stuffing Your Keywords
If you have a little SEO knowledge, you would know that keywords are meant to be sorted and to the point. The keywords are essential for users to click on your website. If you include jargon on your keyword, which is not in line with the website’s content. Then, it would automatically confuse the users and could lead to accumulating fewer clicks on the website.
Make your website rank among the top and drive more users to it. You would need to know the best and worst SEO practices. Hopefully, after reading the article, you can include the best and avoid the worst of it.
Jagdish Mali is a senior digital marketer (specializing in SEO) at Rise Socially with years of expertise in organizing and executing effective digital marketing campaigns across multiple channels. His
passion for success has led him to work with more than 500 Fortune 500 companies, small businesses, and franchisees. His extensive marketing and managerial experience has helped the company become a digital powerhouse.